Because we should quite rightly celebrate with great enthusiasm the undeniably positive contribution the banana makes to global nutrition. And we do not want to spoil the fun element of many activities around the banana world on this day, but unfortunately there are some inconvenient truths about the banana industry that we cannot ignore, such as poverty wages, unhealthy working conditions and the environmental damage caused by banana production.
But it doesn’t have to be this way. AgroFair was the first company, 25 years ago this year, to start trading Fairtrade certified bananas. And, although other competitor companies have followed our example, the work is not finished. Pure old-fashioned and ruthless, capitalist market economics keeps rearing its ugly head, and ultimately undermining hope for a well-balanced global economy that benefits everyone on the planet equally.
Adding to the already serious challenges facing banana producers, it has been confirmed in recent weeks that the incurable banana-destroying disease TR4 has arrived in Peru, and brought us all face to face with harsh reality. There’s a strong and urgent need for concrete action, more financial resources, genuine open source cooperation, acceleration of scientific research, solution-oriented. Not “APRÈS MOI LE DÈLUGE”,….. or even worse “WE DIDN’T KNOW”