WHO WE ARE
STORY OF AGROFAIR
We are AgroFair. And we are bananas about our planet. About its people. And about tropical fruits. These are our three main concerns. And in all three fields, we are going for Top Banana.
We are the people that, back in 1996, moved heaven and earth to overcome a million European rules and regulations to successfully launch the Fairtrade Oké banana. During that process we manoeuvred so many banana skins to get to the top of the business that we got to know the field inside and out. Top to bottom.
Along the way we spread our love to more fruit & veg… So that’s where we are now: market pioneer in organic (EkoOké) and Fairtrade (Oké) bananas, pineapples, other fruits and vegetables. We produce and distribute. And we never stop bringing fresh ideas to the trade.
We are very proud of our two brands of fruit: Oké and EkoOké.
Our Oké brand is more than okay, it represents our great commitment to the planet and its people and to fair trade prices. As a proof of that, it has been crowned with the Max Havelaar Quality Label. So has our EkoOké line of produce, which is also certified organic.