We want to contribute globally. And since the globe is a lot bigger than our own banana bubble, we need to keep casting an eye outside of it. We need to measure our performance against global targets.
The targets that we calibrate our actions against are the Sustainable Development Goals (or SDG’s), adopted by the United Nations in 2015. In the words of the UN, SDG’s are ‘a set of 17 goals with 169 targets aimed at ending poverty and hunger, protecting the planet and its natural resources and creating conditions for sustainable, inclusive and sustained economic growth, shared prosperity and decent work for all’.
At AgroFair, we support these goals wholeheartedly. The UN calls on businesses to help solve sustainable development challenges by applying their creativity and power of innovation, of both of which we happen to have plenty to offer!