25 years of AgroFair, 25 years of Fairtrade bananas. A concept that we pioneerded and that is still at the heart of our company.
It was the year 1996. The production and trade of bananas was dominated by a few multinationals. The workers suffered from poor working conditions: little legal protection, low wages, unsafe working conditions, especially from exposure to pesticides. Small farmers had to do business on unfavourable terms. The damage to the health of local residents and to ecosystems was considerable. Our founder Solidaridad wanted to extend the Fairtrade/Max Havelaar principle from coffee to bananas. Unfortunately, the established banana companies were not interested. Solidaridad therefore decided to handle the import itself. From humble beginnings, there is now a socially responsible import company with a turnover in the millions.