Bio-Organic. Fair Trade. Bananas.
Introducing the world’s first Fair Trade banana and so safeguarding a fair deal for the producer was the aim when our company was first founded. Sourcing Fair Trade (or equally certified) bananas is still our core business.
We are very concerned about the rights, health and well-being of the people who work hard every day to grow and pack our fruit. Social standard certifications, our Fair Trade Premium and the Living Wage concept are among the instruments we gladly make use of to better the lives of the people at the root of our business: our colleagues and co-workers.
All About Our Lovely Sustainable Bananas
Celebrating 25 years of AgroFair!
25 years of AgroFair, 25 years of Fairtrade bananas. A concept that we pioneerded and that is still at the heart of our company.
It was the year 1996. The production and trade of bananas was dominated by a few multinationals. The workers suffered from poor working conditions: little legal protection, low wages, unsafe working conditions, especially from exposure to pesticides. Small farmers had to do business on unfavourable terms. The damage to the health of local residents and to ecosystems was considerable. Our founder Solidaridad wanted to extend the Fairtrade/Max Havelaar principle from coffee to bananas. Unfortunately, the established banana companies were not interested. Solidaridad therefore decided to handle the import itself. From humble beginnings, there is now a socially responsible import company with a turnover in the millions.