Adding Value
Adding value to your supply chain
• AgroFair’s business is founded on the three pillars of sustainability, social conscience, environmental responsibility
and economic fairness throughout the supply chain.
• AgroFair has a diversified sourcing strategy, with managed spare capacity, such that short-term supply
discontinuities can be covered with fruit from other origins.
Adding sustainability to your supply chain
• Unique heritage – AgroFair introduced the world’s first Fairtrade bananas to the market in 1996.
• Unique Fairtrade profile - AgroFair is the only 100% Fairtrade banana importer.
Adding Fairtrade to your supply chain
• Fairtrade is AgroFair's raison d’être, it was established to serve Fairtrade producers in the market - unlike other
businesses who have moved into Fairtrade to adapt to the market.
• AgroFair’s history is focused on Fairtrade and development – it has no negative legacy of questionable approaches
to banana production in past years.
• AgroFair responds to customer demands to provide strong fruit sources with strong Fairtrade stories –
the company goes out of its way to increase impact both at origin and in the minds of consumers.
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